How to create a Facebook Lead Ad – A guide

This week marks a week since I released my first ever Facebook Lead Ad. It was a long time in the making for me but I finally got it done with guidance from Sophie one of Dean’s amazing coaches.

Dad is unfortunately in hospital, he has become weaker and is unable to eat. We are feeding him best we can and I pray he gets stronger and comes home soon.

I made a bit of extra effort on the TikTok front this week. I am now at 1,403 followers and 23k likes. Thank you all for being part of the journey. I’m planning to follow a TikTok university program and to learn more about TikTok. I need to increase my knowledge to enhance how it works so I get more engagement more followers and more views.

In the first week of running my Facebook lead ad, I have gained 30 people on to my email list. What that means is that 30 people saw my ad either in Facebook or Instagram, they stopped scrolling, clicked the link, filled the form and submitted their request for my e-Book. That’s amazing to me!

So how did I create the ad? here is a guide to help you think about what things you need to consider if/when you create yours. If you have any questions, reply to one of my emails or sign up to me free email newsletter, here (BONUS – you receive two mini FREE training video from my mentor Dean) when you sign up.

How to Create a Facebook Lead Ad: A Step-by-Step Guide

Facebook Lead Ads are a powerful tool for businesses/individuals like you and me, looking to capture valuable information from potential customers directly within the Facebook platform. Unlike traditional ads, Lead Ads simplify the process by allowing users to sign up for offers, newsletters, or get quotes without leaving the app. In this blog post, I’ll walk you through the process of creating a Facebook Lead Ad, discussing key components such as budgeting, audience targeting, ad placement, and post-launch monitoring.

Understanding Facebook Lead Ads

Before diving into the step-by-step process, it’s essential to understand what a Facebook Lead Ad is. Lead Ads are a type of ad format that allows you to collect leads through forms that are pre-filled with information Facebook already has on its users, such as their name and  email. This makes it easier for users to submit their information, which in turn increases your conversion rates.

Setting Up Your Campaign

Start by logging into your Facebook Ads Manager. Here are the steps to create your Lead Ad:

Step 1: Choose Your Campaign Objective

– Navigate to the “Campaign” tab and click “Create.”

– Select the “Lead generation” objective. This ensures that your ad is optimised to collect leads.

Step 2: Name Your Campaign

– Give your campaign a clear, descriptive name to keep your campaigns organised, especially if you plan to run multiple campaigns.

Step 3: Set Your Campaign Budget

– Daily Budget vs. Lifetime Budget: Choose between a daily budget (the amount Facebook can spend on your ad per day) and a lifetime budget (the total amount Facebook can spend over the lifetime of the ad) although Injustice chose a daily budget so £5.

– If you’re new to Facebook advertising, starting with a daily budget allows you to make adjustments as you go. For example, you might start with a daily budget of $10 to $50 depending on your overall marketing budget.

Creating Your Ad Set

Step 1: Define Your Audience

Audience targeting is one of the most critical aspects of your Facebook Lead Ad. I have chosen an age range of 18 to 65+ to cover a broad audience. Here’s how to refine it:

– Demographics: Within the age range of 18 to 65+, consider narrowing your audience based on other demographics such as gender, language, education level, and job title. For instance, if you’re selling a product targeted at young professionals, you might narrow your audience to those aged 25-40 with specific job titles. People interested in affiliate marketing seem to be 40+ in my experience but as this is my first ad I want to see a broader range and then narrow in time.

– Location: Choose the geographical locations where you want your ad to be shown. You can select specific countries, regions, cities, or even postal codes. If you have a local business, focusing on your immediate area will be crucial. I chose US, Canada, UK, Australia and New Zealand, for now. I am interested in the Asian market too, India, Pakistan and Bangladesh in the future.

– Interests and Behaviours: Facebook allows you to target users based on their interests (e.g., fitness, technology, cooking) and behaviors (e.g., recent homebuyers, frequent travelers). This feature helps you reach people who are more likely to be interested in your product or service. Given ANY NICHE, what would you choose, let me know in the comments.

Step 2: Ad Placement

– Automatic Placement: This option lets Facebook decide where to place your ads across its various platforms, including Facebook, Instagram, Messenger, and Audience Network.

– Manual Placement: If you have specific platforms or ad placements in mind, you can choose them manually. For instance, if your audience is highly visual, you might prefer Instagram Stories and Feed over other placements.

Step 3: Lead Form and Instant Form Setup

– Create a lead form that users will fill out. This form should ask for essential information such as name, email address, and phone number as required.

– Customise the form to include additional questions if needed, but keep in mind that longer forms may result in fewer leads. Privacy policy is also a requirement here, so I added

Designing Your Ad

Step 1: Crafting the Ad Copy

– Your ad copy should be clear, concise, and compelling. The headline should grab attention, and the body text should explain the benefits of the offer you’re promoting.

– Use action-oriented language that encourages users to fill out the form, such as “Sign up now,” “Get your free quote today,” or “Claim your discount.” I used DOWNLOAD

Step 2: Choosing the Right Image or Video

– Image: Choose a high-quality image that is relevant to your offer. The image should be visually appealing and align with your brand. You need something that will stop people scrolling without being indecent.

– Video: If using video, make sure it is short (10-30 seconds), engaging, and directly related to the lead generation goal.

Step 3: Adding a Call to Action (CTA)

– Select a CTA that matches your ad’s objective. Common CTAs include “Learn More,” “Sign Up,” “Get Quote,” and “Download.”

Monitoring Key Metrics

Once your ad is live, monitoring its performance is crucial. Here are key metrics to track:

– Cost Per Click (CPC): This measures how much you’re paying each time someone clicks on your ad. A lower CPC indicates that your ad is performing well in capturing interest.

– Cost Per Lead (CPL): This tells you how much you’re paying for each lead. If CPL is high, you may need to tweak your targeting, ad creative, or budget.

– Impressions: This metric shows how many times your ad was shown. High impressions with low engagement might suggest that your ad copy or image isn’t resonating with your audience.

– Click-Through Rate (CTR): This measures the percentage of people who clicked on your ad after seeing it. A low CTR might indicate that your ad copy, image, or CTA needs improvement.

Facebook’s Ad Approval Process

Before your ad goes live, Facebook will review it to ensure it complies with their advertising policies. This process can take anywhere from a few minutes to 24 hours.

– Common Issues: Ads can be disapproved for various reasons, such as misleading content, inappropriate imagery, or violations of Facebook’s advertising policies (e.g. promoting prohibited products).

– If your ad is disapproved, Facebook will provide a reason, and you can make the necessary adjustments to get it approved.

Tweaking and Optimising Your Ad After Launch

After running your ad for about two weeks, it’s time to review its performance and make adjustments:

– Review Metrics: Look at the key metrics (CPC, CPL, CTR, Impressions) to determine what’s working and what’s not.

– Audience Adjustment: If you find that certain demographics are performing better than others, you may want to adjust your audience targeting. For example, if leads from the 40 – 65+ age group are converting at a higher rate, you could narrow your audience to focus more on that group.

– Ad Creative: If your CTR is low, consider changing your ad copy or image. Test different versions of your ad (A/B testing) to see which one performs better.

– Budget Adjustments: If you’re seeing good results, you might consider increasing your budget. Conversely, if the results aren’t satisfactory, try lowering the budget or reallocating it to better-performing ad sets.

Creating a successful Facebook Lead Ad is all about blending smart strategy, creative flair, and ongoing fine-tuning. Start by choosing the right audience, writing engaging ad copy, and keeping an eye on important metrics. The real key to success is not just in the setup, but in regularly tweaking and optimising your ad based on how it performs. With patience and careful analysis, your Facebook Lead Ads can become a powerful part of your digital marketing toolkit. Know you can build your audience and have engaged people to provide value to and eventually give the best offers for them.

Please let me know in the comments any thoughts on what you’ve read here and what you think you’ve learnt and what you think you’ll start to do different. What will you stop doing now and what will you start doing? I’d love to hear from you, so please do leave comments below.

Thank you for reading, I hope it helped you in some way. You are only a few steps behind me!

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Until next time, take care.

Atif

#Atif’s Academy