Facebook Lead Ads – What to look out for, what have I learnt?

This week marks 2 weeks since I released my first ever Facebook Lead Ad. I want to spend sometime looking at the results so far and what lessons we can draw from this to help you when you start your Facebook Lead Ad.

You may have noticed the AI generated image for this post (supposed to be me and my wife). I have been experimenting with the new ‘AI Assistants’ feature within Affiliate System BUT more on that next week!

Dad is home after a week in hospital, thank God. He is weaker but is eating slowly. We have to thicken his drinking water with a special powder to help him swallow. I pray he recovers fully.

I made a bit of extra effort on the TikTok front this week. I am now at 1,404 followers and 23.1k likes. I have release 305 videos now which is quite amazing as I didn’t think I would be able to do 1.Thank you all for being part of the journey. I’m planning to follow a TikTok university program and to learn more about TikTok. I need to increase my knowledge to enhance how it works so I get more engagement more followers and more views.

Now it’s been 2 weeks since I released the Ad, I will talk a look at the stats, what I have learnt and and issues that arose. This should give you advice and a head start to build on my experience and to learn from it. Let me know in the comment what you thought or questions you may have.

Running Facebook Lead Ads can be an incredibly effective way to grow your email list and reach a broader audience. After running my own Facebook lead ad campaign for two weeks, I’ve gained 54 new leads, which is amazing considering it took 5-6 months to get 12 leads through other social media platforms like TikTok and Instagram. But like any marketing strategy, there are potential pitfalls and challenges you need to be aware of. In this blog post, I’ll break down what to watch out for, share my own results, and offer tips on how to optimise your campaign.

My Results: A Quick Overview

Here’s a snapshot of how my campaign performed over the first two weeks:

• New Leads: 54
• Cost So Far: £67.77
• CPC (Cost Per Click): £0.88
• CPL (Cost Per Lead): £1.26
• Gender Breakdown: 22 women, 32 men
• Device Breakdown: 53 mobile, 1 desktop
• Geography: Leads from the US, Canada, UK, and New Zealand
• Age Breakdown: Majority 65 and over, with others aged 35-64, and a small number 18-34

The results are promising, especially considering the cost per lead (CPL) of £1.26. This is a strong starting point, but there’s always room for improvement. Let’s dive into the key takeaways and potential issues you might face with Facebook Lead Ads.

Key Takeaway #1: Optimise for Mobile

One of the most important lessons I’ve learned is the importance of optimising your ad, landing page, and content for mobile. With 53 out of 54 leads coming from mobile devices, it’s clear that most people interact with Facebook on their phones.

Tips for Mobile Optimisation:

• Use Mobile-Friendly Visuals: Ensure that images and videos look great on smaller screens.
• Streamline Your Forms: Keep your lead forms simple and easy to fill out on a mobile device.
• Test on Mobile: Always preview and test your ads on a mobile device before launching.

Key Takeaway #2: Know Your Audience

Another interesting insight was the age breakdown of my leads. Most of my leads were aged 65 and over, with a smaller number in the 35-64 range, and only a few aged 18-34. Initially, I considered excluding the 18-34 age group, but given the diversity of the audience, I’ve decided to keep them in my targeting.

Tips for Audience Targeting:

• Experiment with Age Groups: Don’t be quick to dismiss certain demographics. Test different age ranges to see where your sweet spot is.
• Use Facebook’s Targeting Tools: Facebook provides robust targeting options, so take advantage of them to reach the right audience.

Potential Issues with Facebook Lead Ads

While Facebook Lead Ads can yield great results, there are some common issues you might encounter.

1. Low-Quality Leads

Not every lead you acquire will be high-quality or ready to engage with your brand. You might notice that some leads unsubscribe quickly or provide invalid email addresses, leading to bounced emails.

Solution:

• Use Lead Filtering: Consider adding a qualifying question to your lead form to filter out those who aren’t genuinely interested.
• Monitor and Clean Your List: Regularly check for bounced emails and unsubscribes. Don’t get discouraged by a few unsubscribes; it’s a natural part of email marketing.

2. Ad Fatigue

If your ad is running for an extended period, your target audience might start to experience ad fatigue, leading to lower engagement rates.

Solution:

• Refresh Your Creative: Change your ad visuals or copy periodically to keep your audience interested.
• Rotate Your Ads: Run multiple ads within the same campaign to prevent overexposure to a single creative.

3. High CPL (Cost Per Lead)

While my CPL of £1.26 is reasonable, it can always be improved. A high CPL might indicate that your ad isn’t resonating as well as it could with your target audience.

Solution:

• A/B Test Your Ads: Test different headlines, images, and calls to action to see what resonates best with your audience.
• Optimise Your Landing Page: Ensure that the landing page your leads are directed to, is as compelling as possible.

The Importance of Email List Maintenance

As your email list grows, so does the importance of maintaining it. During my campaign, I noticed two unsubscribes and six bounced emails. While it can be disappointing to lose subscribers, it’s crucial to focus on the bigger picture.

Tips for Maintaining Your Email List:

• Regularly Clean Your List: Remove bounced emails and unsubscribes to keep your list healthy and engaged.
• Don’t Take Unsubscribes Personally: People’s needs and interests change, and that’s okay. Focus on those who are interested in your content.
• Focus on Engagement: Your goal should be to nurture your leads through consistent, valuable content.

Scaling Your Business with Facebook Lead Ads

Despite the challenges, Facebook Lead Ads can be a powerful tool for scaling your business. At the current rate, I could potentially gain over 1,000 new leads in a year, which is a significant growth trajectory. The key is to remain consistent, monitor your results, and make incremental improvements.

A Few Final Tips:

• Be Consistent: Don’t overthink every aspect of your campaign. Trust the process and stick with it.
• Follow Up with an Email Sequence: Having a robust email sequence in place is crucial. I’ve built an email sequence that will eventually span an entire year, with one email going out each day. So far, I have 13 emails ready and I’m adding one each day.
• Keep Testing: Continue to experiment with different strategies and learn from your results. Don’t change too many things at once, as this can make it difficult to identify what’s working.

Keep Moving Forward

Running Facebook Lead Ads has been an eye-opening experience for me, offering a much faster way to grow my email list compared to other social media platforms. While there are challenges and potential issues to be mindful of, the key is to stay focused, make data-driven decisions, and not get discouraged by minor setbacks.

With the right approach, Facebook Lead Ads can significantly scale your business, bringing in a steady stream of new leads and helping you build long-term relationships with your audience. So, keep optimising, stay consistent, and watch your business grow!

Please let me know in the comments any thoughts on what you’ve read here and what you think you’ve learnt and what you think you’ll start to do different. What will you stop doing now and what will you start doing? I’d love to hear from you, so please do leave comments below.

Thank you for reading, I hope it helped you in some way. You are only a few steps behind me!

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Until next time, take care.

Atif

#Atif’s Academy