Design Dynamics: How My Logo Reflects the Core Values of My Business and Blog

This week has been busy as I was on the road for 3 days working with a client. It was a 7 hour drive from London with the traffic around Birmingham and then Liverpool/Manchester and torrential rain slowing things down. I was mapping processes for my client who is frustrated with a broken process, low morale, 100s of pain points and risks. I love working with people like this and helping them ‘learning to see’ their process.

It’s hard to face up to the truth but you have to if you want to get better and improve. I’m passionate about this and this is another reason why I’m doing my Affiliate Marketing business to help people like you to learn to see where you are now, and make a vision where you want to go. Then help you build the blocks you need to get there. If you haven’t already sign up to my free email newsletter and I’ll help you get on your way.

This week I want to talk about identity, my logo, what it means to me. Having values that you care about and identify your business with are important for your clients, customers and subscribers to get to know you, like you and trust you. I’ll be talking about the values later and I truly believe in them.

What’s in a name?

Atif Perwiz Blogging – This is the name I chose after Dean’s training on creating my ‘Owned Asset’. I basically had two choices either choose the name that has my own personal name in it or I choose a company name or some kind of description of what I’m doing. Many people have chosen names like. ‘ make money with…’, or ‘ from rags to riches’ type of thing. Even though that’s absolutely fine that isn’t the direction I wanted to go in. The reason is that it puts you in a position that you either are in now or the destination you want to get to or sometimes the journey you’ll be going on. So they are locked into a time span or a journey.

I wanted it to be more about me developing as a person into what I need to be to then become successful at affiliate marketing. I want people to identify with me and the position I was in and what I’m currently doing now to get to the point in the future where they also want to be. So in effect it’s like me holding the hands of hundred and thousands of people and we moved together, grow together learn together. It’s a bit abstract but I think you get the point.

The other thing is at the end of the day is that it’s my name. What better brand is there for you than your own name? My name? Atif it’s Persian and it means kind, affectionate and generous. That is the character that I try to be every day and the kind of person I need to be to help people who want to change their lives and build up their own online businesses.

I want people to get to know me, so that they get to like me, get to know me and then eventually get to trust me. Then become friends, like Family where there is total trust, everyone’s got each other’s back and we help each other. Collectively this group as a whole I refer to as TeamBABA, but more about that later.

On all of my social media, I have kept my name Atif Perwiz without changing it to a specific point in time or a mission or anything like that. It’s just me so the brand I’m building is not my business or affiliate marketing but me myself. Just like within our coaching group, it’s Sophie and Dean and Glenn that I aspire to be, other ones who are helping me, the ones with the knowledge and the experience of actually having done it. I want to identify with them. I trust and believe them as a brand.

APB Logo………what is that supposed to be?

Trying to come up with a logo is not easy. There’s a lot to think about or sometimes you end up overthinking it. Important thing to me was to have my initials in there to show the universe or world that I am working with and also what is required or what are supporting, tools and systems that are the scaffolding around the business that will help us achieve the end goal.

So with that you can see the logo I’ve created. Admittedly it is a bit dull and plain at the moment, but it’s my intention to develop it into a more interesting logo overtime. I haven’t learnt how to do that yet but it’s another skill I need to learn and then of course I will teach you that too.

You see the circle that circle is the Earth or a planet if you will. Written in the middle is APB which stands for Atif Perwiz Blogging. That is surrounded by a variety of tools. In the logo the tools are quite traditional in the sense and include spanners, drills and pliers that kind of thing and what do you do with those? You fix things, you build things you need them to create something or change something. These are a metaphor for the software systems and tools that I need and you will need when building your affiliate marketing system.

The kind of tools I’m talking about; WordPress to build your blog, namecheap to buy your domain name, cloudflare to host your website, and auto responder to manage your email sequencing, automation tools to create your workflow, tools to create sales funnels, webinar creation tools and AI are just amongst the many different tools systems and software you require to actually build this business. It’s the practical side the technical side of building your affiliate marketing business so that’s what my logo is. It’s a mini universe with you me, our colleagues, friends and family, working together with the tools described above to build an online business that will change our lives and propel us into the next galaxy. I know it’s a bit weird but just go with it LOL.

TeamBABA, is that a cycling team in the Tour De France?

I will sometimes refer to TeamBABA, what is that that? Well ‘Baba’ is Arabic for Father, it’s what my children call me and in fact some of my nephews and nieces do too. It means a lot to me as it means dependable, honest, secure, safety, integrity, someone to depend on and someone who has your back and will look after you. ‘Team’ is us, you, me our families, coaches and colleagues, in fact anyone and working in teams is the best way to learn, grow and get real life help. One ‘Team’ One ‘Dream’. So, that is TeamBABA.

Thinking a little bit longer term I hope to get to a point where I actually create a company a limited company in the UK. I think they’re called LLC in the USA. This would be the actual business that I would grow. As affiliate marketing business grows, I hope to branch out into other niches and then I’ve got some exciting plans for introducing new courses and products that are very personal to me that will benefit people greatly. These are based on the last 25 years experience in my professional capacity, so all these different ideas and smaller businesses would sit under the umbrella of TeamBaba.

Value added or non-value added

This term value added or non-value added comes from my day job as a lean six sigma process improvement Consultant. Value is a very important word and one that must be understood in terms of your customer. Value is something your customer experiences or wants and is willing to pay for, everything around that i.e. waiting time delays etc. is waste and therefore non-valued added activities.

Taking the word value further, most companies have a set of values that they expect their employees to follow and behave in a certain way. The following are values that are very important to me and what drive me in my thinking and in the way I work. These aren’t just for the sake of, having a set of values I actually truly believe them and try hardest to act and live in that manner. Let me know in the comments which ones are important to you or what other values do you identify yourself with?

My Values

Islam – live as Allah has commanded me to with the example of prophet Muhammad (pbuh)

Honesty – Always telling the truth

Bold – going all out to learn and achieve no matter what gets in the way

Trust – Do what I say I will do

Freedom – Allow myself and my clients to be free to think and express their ideas

Fun – Laugh and enjoy every day

Modesty – Decency in my appearance, language and manner with people

Integrity – This the one VALUE that covers all the ones above

I trust this has given you an understanding of what I am, my purpose and my branding.

Please let me know in the comments any thoughts on what you’ve read here and what you think you’ve learnt and what you think you’ll start to do different. What will you stop doing now and what will you start doing? I’d love to hear from you, so please do leave comments below.

Thank you for reading, I hope it helped you in some way. You are only a few steps behind me!

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Until next time, take care.

Atif

#Atif’s Academy